The real estate of a website that matters most is the portion visitors see before they even start scrolling. This section is known as “above the fold”.

In this blog post, we’ll explore why above the fold content is so influential and share actionable tips on how to use this area to the best of your ability.

Defining ‘Above the Fold’

The Origin of the Term

The term ‘Above the Fold’ originates from the era of print newspapers, where the most captivating headlines and striking images were placed above the physical fold of the paper, to catch the reader’s eye and persuade them to buy.

Current Meaning in Digital Age

‘Above the Fold’ now refers to the portion of a webpage that is visible without scrolling. It’s the first thing your users see, the proverbial “first impression” of your site.

Imagine it as the sleek, polished hood of a sports car – it’s the first thing that grabs attention, setting the tone for what’s to follow.

Importance of Above the Fold in Web Design

First Impression and User Engagement

Just like the rush of excitement when a sports car zooms past, the ‘Above the Fold’ area of your site can create a lasting impression on your users. It’s your first opportunity to engage your audience, making it crucial to present captivating, relevant, and concise content.

SEO and Loading Speed

Search engines, like Google, factor the loading speed and user interaction with your ‘Above the Fold’ content into their ranking algorithms. A high-speed, well-optimized ‘Above the Fold’ area can help boost your SEO rankings, much like a well-tuned sports car can outrun its competition.

Best Practices for Above the Fold Content

Striking a Balance – Content and Design

Creating perfect ‘Above the Fold’ content is like balancing speed and control in a high-performance car. You must find a harmonious balance between captivating content and intuitive design, ensuring that your users not only understand your message but are also compelled to explore further.

Effective Use of Call to Actions (CTA)

Your CTA is the turbo booster of your website. It should be prominently placed ‘Above the Fold’ to drive user action. Whether it’s encouraging users to learn more about your services, or scheduling a discovery call, an effective CTA can dramatically increase engagement and conversion rates.

Common Misconceptions about Above the Fold

The most common misconception about ‘Above the Fold’ is that it’s the only area that matters. This is like assuming the speed of a sports car is the only factor determining its performance. In reality, user engagement, site navigation, and overall content quality play equally vital roles in your website’s success.


Just as sports cars are more than their shiny exteriors and raw speed, your website is more than its ‘Above the Fold’ content.

At LawTurbo, we can help “turbocharge” your site’s performance, optimizing your ‘Above the Fold’ content and beyond. Ready to race ahead of the competition?

Schedule a discovery call with us today at

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