Alt text, short for alternative text, is a concise phrase or sentence that provides a textual description of an image for users who can’t see it due to visual impairments or technical issues. It improves the user experience, offering a verbal description of the image on the site, ensuring no one is left in the dust.

Understanding the Importance of Alt Text

Improving Accessibility

Just as sports cars come equipped with safety features to protect all passengers, alt text ensures the digital highway is accessible to all users. F

or people using screen readers due to visual impairments, alt text serves as an auditory map, detailing the visual elements they cannot see. It provides context and enriches their browsing experience, making your website more inclusive and user-friendly.

Enhancing SEO

Alt text also helps your law firms SEO by helping to boost your website’s visibility on search engine. The reason why this helps your SEO is because search engines cannot ‘see’ images. And this alt text you add to your images allows Google to ‘read’ the image, using it to comprehend the image content and relevance to the search query.

Best Practices for Writing Alt Text

Being Descriptive and Concise

When writing alt text be as descriptive as possible, but keep it concise. Think of it as a tweet that succinctly captures the essence of an image. Also, consider adding your main keyword of that page to the alt text in order to get the maximum SEO benefit.

Considering the Context

Context matters in alt text as much as it does on a race track. The text should consider the surrounding content and how the image complements it. Ensure your alt text also includes relevant keywords to boost your SEO ranking.

Common Mistakes to Avoid When Creating Alt Text

Avoid vague descriptions and keyword stuffing in your alt text. Similarly, generic descriptions like “image” or “photo” offer no value, leaving users and search engines in the dark about the image’s content. So try to strike a balance between too much and not enough. For most situations, describing the image in a few works or a short sentence is plenty.


Alt text is a powerful tool that, when used effectively, can turbocharge your website’s accessibility and SEO performance. It’s a small tweak that makes a big difference, much like fine-tuning a high-performance sports car engine.

At LawTurbo, we specialize in driving your SEO performance with expert strategies like effective alt text usage. Ready for your SEO to reach top speed? Schedule a discovery call with our team at LawTurbo and let’s put the pedal to the metal together. Remember, in the world of SEO and high-performance sports cars, it’s all about speed, efficiency, and results!

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