You might think that link-building as an attorney doesn’t matter—after all, you aren’t blogging or doing any content marketing, right? But think again. A page with tones of external links pointing to it is viewed more favorably by search engines than one without. Building backlinks can help your site rank higher in Google’s search results.
- What Is Link Building?
- Why Is Link Building Important?
- What Are Link-Building Tools?
- The Importance of Good Content’
- Finding Relevant Sources
- Outsourcing Your Work
- Difference Between Links And Referring Domains
- Avoiding Black Hat Methods
- Getting Listed On Wikipedia And Other Directories
- Use SEO Best Practices
- The Power Of Link Building for Attorneys
- What Makes A Backlink High-Quality?
- The Importance Of Disavowing Bad Links
What Is Link Building?
Link building is a marketing strategy that aims to get more backlinks (links on other websites that point back to your website).link building is the process of acquiring backlinks, or links, from other websites to one’s website. Link building comes in many shapes and forms, so these are by no means the only types of backlinks.
Why Is Link Building Important?
The most important time for inbound links is ahead of time, during the planning phase when you’re designing the website. But there are other links that you can use to increase the visibility of your website from the get-go. Wasn’t link building dead a long time ago? Even long after link building had been underappreciated, it wasn’t dead.
What Are Link-Building Tools?
Now that you know what backlinks are, it’s time to learn about some of your link-building options. Keep in mind that backlinks aren’t just links from other sites; they can also be deep links, e.g., links directly from your website’s homepage. Link-building tools allow you to create those kinds of links—and others—and measure their effectiveness on search engines and social media sites. The main link-building tools include
The Importance of Good Content’
When it comes to link-building, content is king. You’re sunk before you begin without quality content that people want to share and link to. This goes not only for long-form blogs but also for white papers, infographics, case studies, and other forms of content that have traditionally been valuable sources of links. Everything matters in today’s SEO world: even your site’s URL (page titles matter!) and page headers/descriptions. If you’re serious about link-building, make sure all your onsite SEO is up to snuff—and then go out there and start creating greet content;
Finding Relevant Sources
It’s best to find relevant links through niche-specific forums and blogs. Don’t use Spamming tactics to get links (like spamming message boards or writing bogus articles).
Be sure that you’re building good links to places where you already have content. For example, if you wrote a guest post on another site a while ago, look at who’s linking back to it and see whether they’d be willing to link again; or if a previous client is linking back from their site, reach out and ask if they’d be willing to add a link from your new post.
Outsourcing Your Work
If you’re starting as a solo attorney, it can be not easy to know where to start with online marketing efforts. Building links is the key cornerstone of any SEO strategy. For attorneys who want links
Building help Outsourcing their work may be a great option if they are uncertain how and where they should get started. Here’s why: you will save time by delegating, but you will also be able to focus on what is most important—practicing law!
First, think about your needs: Do you want someone to care for link-building efforts in one or more verticals? Or would you prefer that your SEO firm handle all link-building efforts across all verticals? You might find that it makes sense to outsource certain links (such as directory links) and keep others in-house (such as content marketing). Also, consider whether or not you want full control over link-building decisions or if you’d rather have your SEO agency make those calls.
Difference Between Links And Referring Domains
There’s a difference between the two types of URLs that you may not realize. And it can make the difference between a good landing page and a bad one. There is a special relationship between your content and the blog you link to, which can help the author deepen their content. When you write a blog post and leave a link in the comment section of another blog post, you’re sending the person a message that the content you shared might interest them. This message is called “link love,” and it’s different than referring to a blog’s domain.
Avoiding Black Hat Methods
Generally speaking, avoiding black-hat techniques isn’t just a nice idea—it’s a necessity. Search engines have become far less likely to tolerate websites that violate their guidelines by practicing black-hat techniques like buying links or including hidden text. Google may suspend your site in response. Search engine optimization is a long-term strategy, and there are benefits to taking a long-term approach. If you want to win over potential clients and gain favor with search engines, following guidelines that won’t harm your business down the road pays off. With link building being such an important part of SEO campaigns, it’s essential to avoid anything that could potentially damage your efforts. Don’t take shortcuts: Investing time in learning about link building will pay off far more than cutting corners. Focus on adding value to other sites through content marketing and social media rather than trading links to improve your rankings. It may take longer than paying for links, but it’s better for your rankings and reputation as a lawyer if you stick with reputable tactics.
Getting Listed On Wikipedia And Other Directories
Search engines rely on links between web pages as an important signal of relevance, which means that sites often linked to other relevant sites will appear higher in search results. The best way to find websites listed and linked is by creating a page on Wikipedia. If you’re eligible, creating a page on Wikipedia can be a quick and easy way for potential clients or customers to find you, with very little effort on your part. However, being included in Wikipedia isn’t guaranteed—Wikipedia is famously insular and only includes content about topics it considers notable. But it’s still worth submitting if your business is eligible; there are more than 17 million pages currently listed. It’s also worth checking out other online directories, such as the Open Directory Project (DMOZ), Yelp, Nifty, and Google My Business. Don’t spam these sites; instead, look at them as opportunities to build links organically over time through reputation management strategies. For example, by asking people who’ve left reviews on Yelp or Google My Business whether they’d like their reviews added to your website’s testimonials section (with their permission), you’ll gain exposure while making new connections with happy customers and encouraging repeat visits from existing ones!
Use SEO Best Practices
You’ve probably heard about link-building before. It’s a way of accumulating backlinks to improve your search engine ranking. You can do some of it yourself or hire an SEO expert to take care of it. As with any other aspect of online marketing, there are best practices that you should follow when creating your content and building links—or else risk hurting your search engine rankings and getting blocked by Google.
Before we go into those best practices, let us talk about why link-building is important. Building links help increase your site’s visibility on search engines such as Google, Bing, and Yahoo. That improves your site’s credibility because more people will be able to find it easily through searches related to what you offer. In addition, links from high-quality sites tend to carry more weight than links from low-quality sites (such as spamming forums)
The Power Of Link Building for Attorneys
No matter your niche, developing quality backlinks to your website will help boost your search engine rankings and is crucial in any successful link-building campaign. Studies have shown that Google’s algorithm may favor domains with many incoming links. Of course, you don’t want links from just anywhere; you want links from authoritative websites relevant to your practice area and preferably written by humans instead of machines.
Check out these six steps on how to build backlinks for lawyers. # Be Wary of where you get your Links. While it might be tempting to go after low-hanging fruit like Wikipedia or blogs that allow anyone to post comments, there are risks involved in using those links. Both Wikipedia and most blogs use spam filters that can detect links coming from places they shouldn’t be (such as comment spam). Plus, while they might work now, it’s possible they won’t work forever. A better strategy is to find ways to get links from sites related to your practice area where you know people are actively writing content—sites like industry publications or industry-specific directories.
What Makes A Backlink High-Quality?
Many factors influence whether or not an individual link is seen as high-quality. These factors include the content of both links’ pages, where they exist on the page, and their surrounding links; how frequently each link is clicked; and who owns each website. More importantly, there are different ways in which backlinks can be built.
The Importance Of Disavowing Bad Links
The link-building campaign is one of your most important efforts as an SEO. You’ve learned how important it is to build backlinks, but you need to take things a step further by disavowing bad links. Bad links can come from anywhere, and if Google finds them, they can cause serious damage to your site’s reputation. Who to get rid of? Luckily, these links are quick and easy—and save yourself some trouble in the process.