As lawyers and law firms continue to compete for clients, advertising has become an essential tool to attract potential clients. Lawyer commercials have become increasingly popular, as they allow lawyers to showcase their expertise and services in a visually appealing and engaging way. 

This blog post will discuss some of the best or most famous lawyer commercials that have been created and what makes them successful.

Best Law Firm Commercials

Morgan & Morgan – “For The People”

Morgan & Morgan’s “For The People” commercial is a classic. The commercial features founder John Morgan passionately stating, “We are for the people.” The simple, yet powerful message resonates with potential clients who are looking for a lawyer who truly cares about their case.

Cellino & Barnes – “Don’t Wait, Call 8”

Cellino & Barnes’ “Don’t Wait, Call 8” jingle has become an iconic part of the firm’s brand. The commercial features a catchy tune and a memorable phone number, making it easy for potential clients to remember how to contact the firm.

Sweet James Bergener – “I’m Calling the Boss”

Sweet James Bergener is a personal injury lawyer who has become well-known for his memorable commercials. Among his most popular commercials is “I’m Calling the Boss.” The commercial features actor Danny Trejo looking tough and speaking directly to the camera. “I’m Calling the Boss,” the catchy tagline in the commercial, promises potential clients they will be working directly with Bergener.

Jacoby & Meyers – “Your Lawyer Matters”

One of Jacoby & Meyers’ most notable advertising campaigns is the “Your Lawyer Matters” ad, which is centered around the idea that having the right lawyer can make all the difference in a person’s life. 

Saul Goodman – “Better Call Saul”

While not a real lawyer, Saul Goodman from the hit TV show Breaking Bad has become a cultural icon. His “Better Call Saul” commercials showcase his humor and unconventional approach to law, making him a fan favorite. The ad is powerful because it shows his personality and hits on many of the same points as real-life successful law firm advertisements.

What Makes A Successful Lawyer Commercial?

Clear messaging

One of the most important elements of a good lawyer commercial is clear messaging. The ad should clearly communicate what the law firm does and how they can help potential clients. A good ad should also highlight the firm’s unique selling points and convey a sense of credibility and expertise.


A good lawyer commercial should feel authentic and genuine. Potential clients want to work with a law firm that they can trust, and an ad that feels fake or insincere can turn people off. To create an authentic ad, a law firm should focus on highlighting real clients, real stories, and real outcomes.

Emotional appeal

A good lawyer commercial should also have an emotional appeal that resonates with viewers. Potential clients are often going through a difficult time, and an ad that speaks to their concerns and shows empathy can be very effective. Emotional appeals can include things like showing how a law firm can help someone who has been injured, or how they can provide justice for someone who has been wronged.

Visual appeal

In addition to having strong messaging and emotional appeal, a good lawyer commercial should also have visual appeal. The ad should be well-produced and visually appealing, with clear and compelling visuals that help to tell the story. High-quality production values can help to convey a sense of professionalism and expertise.

Call to action

Finally, a good lawyer commercial should have a clear call to action. The ad should provide viewers with a specific action to take, such as visiting the law firm’s website, calling for a consultation, or scheduling an appointment. By providing a clear call to action, a law firm can help to convert viewers into actual clients.


Lawyer commercials are an important part of the legal industry. They allow lawyers and law firms to showcase their services and expertise in a visually appealing and engaging way. From catchy jingles to emotional stories, the best lawyer commercials resonate with potential clients and leave a lasting impression. If you’re a personal injury lawyer looking to improve your advertising strategy, contact LawTurbo today to schedule a discovery call and learn how we can help you improve your online presence.

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