As a lawyer, you know that there are various types of law, including corporate law and business law. You may be wondering which keyword, business lawyer or corporate lawyer, is better to use for search engine optimization (SEO) purposes. Throughout this blog post we will explain everything you need to know about keywords like business lawyer and corporate lawyer, as well as which keyword you should target.

Business Lawyer vs. Corporate Lawyer: What’s the Difference?

Before we delve into the SEO aspects of this topic, let’s first clarify the difference between business law and corporate law. Business law refers to the legal framework governing the formation and operation of businesses, while corporate law deals specifically with the legal framework governing the formation and operation of corporations.

SEO for Business Lawyers

When it comes to SEO, the keyword “business lawyer” is more frequently searched than “corporate lawyer.” This is because the term “business lawyer” is broader and encompasses a wider range of legal services that lawyers can offer, including contract drafting, employment law, and business formation, among others.

To optimize your website for the keyword “business lawyer,” consider including the term in your website’s meta tags, such as the page title, meta description, and headers. You should also create high-quality content that focuses on topics related to business law and use internal linking to other relevant pages on your website.

SEO for Corporate Lawyers

While “corporate lawyer” is less commonly searched than “business lawyer,” it is still a relevant keyword for those specializing in corporate law. It is particularly relevant for lawyers who are looking to target large corporations, as these clients are more likely to use the term “corporate lawyer” when searching for legal services.

To optimize your website for the keyword “corporate lawyer,” you should follow the same general SEO practices as you would for “business lawyer.” However, you should ensure that the content on your website is specifically tailored to corporate law and that you use internal linking to other relevant pages on your website.

Using Keyword Research Tools for SEO Optimization

To optimize your website for SEO, it’s essential to choose relevant and frequently searched keywords. One way to determine the search volume of a particular keyword is to use keyword research tools. These tools can provide you with an estimate of how many times a particular keyword is searched each month.

Google Keyword Planner

One popular keyword research tool is Google Keyword Planner. It’s a free tool provided by Google and is designed specifically for advertisers looking to create Google Ads campaigns. To use this tool, you need to sign up for a Google Ads account, but you don’t need to create an ad campaign.

Once you’re logged into your Google Ads account, you can access the Keyword Planner tool by navigating to the “Tools & Settings” tab and clicking on “Keyword Planner.” From there, you can enter a keyword or phrase related to your business or industry and receive an estimate of its search volume, as well as related keywords.


Another popular keyword research tool is Ahrefs Keywords Explorer. This tool provides you with a more comprehensive analysis of a keyword’s search volume, including the number of clicks and the click-through rate (CTR) for each keyword. Ahrefs Keywords Explorer also allows you to analyze your competitors’ keyword rankings, providing you with valuable insight into their SEO strategies.

Other Tools

Other keyword research tools that you can consider include SEMrush, Moz, and Keyword Tool. These tools provide similar functionality to the ones mentioned above and can be valuable resources for keyword research.


In conclusion, both “business lawyer” and “corporate lawyer” are relevant keywords for lawyers to use for SEO purposes. However, “business lawyer” is a more commonly searched term and covers a broader range of legal services. If you specialize in corporate law, it is still important to optimize your website for the keyword “corporate lawyer” to target potential clients in that area.

If you’re a lawyer looking to improve your website’s SEO, LawTurbo can help. Schedule a discovery call with us to learn how we can help you optimize your website and improve your online visibility:

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