There’s no doubt that a well-designed website helps your law practice stand out, boosts brand awareness, attracts your ideal client, and gives value to both current and new clients. According to statistics, more than one-third of people for a lawyer online. That means that not having a website at all is actually a hurting practice. To truly grow your firm, you must be willing to invest a little money in its online presence.

Every year, more lawyers are realizing the importance of having a professional website and an online presence due to the large firms investing heavily and taking more and more market share.

Although law firms should not be too price-conscious when it comes to building their website, many are. That is why in this blog post, we will walk you through how much attorney websites are and which tier might be best for your practice.

Essential Elements Of An Excellent Law Firm Website

The more appealing and easier to use your site is, the better chance you have of getting a visitor to become a customer, here are five of the most important steps to keep in mind when you’re making a website:

  1. Navigation – Your website should be easy for people to use and make sense. Visitors shouldn’t have to scroll through pages that are too crowded or go on a scavenger hunt to find what they are looking for.
  2. Visual design – Your website should be easy to navigate, visually appealing, and free of clutter.
  3. Mobile-friendly – There is a significant probability that more than half of your visitors will be using their smartphones to access your website. People will immediately move on to another website if yours has an unattractive design or is difficult to use.
  4. Branding – What distinguishes your business from the rest? What is it about you that attracts clients? In an increasingly competitive industry, branding is your secret weapon.
  5. Messaging – Clear, interesting, and easy-to-understand material should be the goal of any website

How Much Are Attorney Websites? 

Websites can significantly vary depending on your needs but here is a ball park on how much websites should cost and what you get for the price.

Cheap Websites: $1,000 to $10,000

A cheap law firm website can vary a lot. Most of these sites use pre-made templates, so they don’t require much expertise (and can be developed fairly quickly). At this price, a solid custom law firm website is out.

If you choose to get a site in this price range you will have a functioning website but you will most likely be missing some very important pieces such branding, SEO, mobile functionality, and site speed.

In most cases, we do not recommend purchasing a website in this range because of the many downsides and the old saying that “cheap is expensive”.

What Is Typically Included:

  • Templated Websites
  • Cheap Theme
  • Stock Images

Average Website: $10,000 to $25,000

When you move up to an average website, you start to see some customization and more flexibility when it comes to what kind of CMS system you use.

A lot of the lawyer websites you see are in this group.

This is the range that we suggest for most law firms. You will be able to get a mostly custom website along with all the needed features for your firm.

What Is Typically Included:

  • Fairly Custom Design
  • Complete Freedom
  • Better Features

Top-Notch Websites: $25,000 to $100,000

In terms of design, copy, and features, most of the best law firm websites are in the top tier, which is where the best is. If you look online at all of the top firms websites, most are probably in this range.

If your budget is more than $25,000, you have a lot more options. It will get better and better the more money you spend from there. Some law firms even charge more than $100,000.

What Is Typically Included:

  • Completely Custom Design: No matter how complex or how many pages you desire, the more money you invest, the more likely your website will be absolutely unique.
  • Visual Appeal: This budget-tier website will have a fantastic visual look that genuinely matches your firm’s brand.
  • Copywriting: This budget-tier website will have a fantastic visual look that genuinely matches your firm’s brand.

The Benefits Of Having A Website For Your Law Firm

Web Presence

Most people start their search for an attorney online. So, if your law firm doesn’t have a website, people will go to the ones that do. This is why having an online presence is so important. In order to even be an option, you will need to have a good website and ideally show up at the top of the search results.

Platform To Showcase Your Expertise

A website is a good way for law firms to show off the people and skills that they have. It lets you show off your best closures, your strength, your teamwork, your experience, and the qualifications and skills of your individual lawyers so that your clients know what you have. It will also help your clients learn more about their cases and what kind of lawyer they need.

SEO Will Help Google Talk About You

SEO-friendly websites or blogs for your law firm will require a lot of time and effort. But getting your website on the first page of search results for your most important keywords will generate more case leads than you could imagine.

Target And Attract the Right Clients

You can tailor your website to the person who is the best fit for your law firm. Everything from the images you use to the copywriting, headings, and important parts of the page. If you strategically do this, you can attract not just any clients but the right clients that you want.

Build A Reputation

Having a website isn’t a choice anymore. It’s a must. A website for your law firm lets you build an image that will help you get new clients and keep the old ones around.

Save Money

Another good thing about having a website for your law firm is that it helps you save money in the long run. This is because the internet has taken the place of print media because it can do everything from marketing to advertising quickly and at a low cost.

Gives A Professional Image

When your company has a website, it looks more professional. More and more people are using the internet to find and get in touch with the local business that can help them. Most of your new customers will see your website as the first thing they see when they meet you. This is why it’s so important for your law firm to have a website that looks good.

Customer Care

If your website also shows and tells people about your law firm’s skills, it also has extra features that make it easy for them to get in touch with your law firm at any time.

It Is A Long-Term Asset

Web sites are long-term investments for your business that will pay off many times over. It will help you get clients you haven’t heard of.


Every day, potential clients are searching for legal services online. A good online presence is essential to attracting new customers and sustaining a profitable law practice.

Creating legal websites takes skill and a bit of knowledge of how law firm website design and development work.  

A website can cost a lot of money, this one-time cost is worth it in the long run. Having a strong online presence is essential to promoting your legal practice and demonstrating your authority and knowledge.

Get in touch with the experts at LawTurbo by scheduling your free discovery call at:

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