As a legal professional, you understand the importance of maintaining a positive online presence. One website that can have a significant impact on your reputation is Avvo. While it can be a valuable resource for potential clients searching for a lawyer, it can also contain information you might not want to be publicly available. In this blog post, we will explain what Avvo is, why you might want to remove yourself from the platform, and the steps you can take to do so. We will also discuss alternative solutions to help you maintain control over your online presence.

Understanding Avvo

What is Avvo?

Avvo is a leading online directory and rating service for lawyers in the United States. The platform provides free information about attorneys, including their license status, education, experience, and client reviews. Additionally, Avvo generates a numerical rating for each attorney based on an algorithm that considers various factors such as recommendations, endorsements, and disciplinary history. This rating system is designed to help potential clients make informed decisions when selecting legal representation.

Why removing yourself from Avvo is important?

While Avvo can be a helpful resource for building your practice and attracting new clients, it can also have some negative implications. These may include:

1. Privacy concerns: Avvo often creates profiles for attorneys without their knowledge or consent, using publicly available information. This can lead to unwanted exposure and potential privacy risks.

2. Inaccurate information: Your Avvo profile might contain outdated or incorrect details that could negatively impact your reputation.

3. Rating system: The Avvo rating system, while useful for some, may not accurately reflect your skills and expertise. An unfavorable rating can deter potential clients from contacting you.

If you believe that your presence on Avvo is doing more harm than good, you may want to consider removing yourself from the platform.

Steps to Remove Yourself from Avvo

Claim your profile

Before you can remove your profile, you need to claim it. Claiming your profile on Avvo is a simple process that allows you to take control of the information being displayed about you. To claim your profile, follow these steps:

1. Go to and search for your name.
2. Click on your profile.
3. Click “Claim your profile” and follow the prompts to verify your identity.

Once you’ve claimed your profile, you can update your information and control what is visible to the public.

Request to opt out

After claiming your profile, you can submit a request to Avvo to remove your information from their platform. To do this, follow these steps:

1. Visit the Avvo “Claim and Update Your Profile” page.
2. Scroll down to the bottom of the page and click on “Remove my profile from Avvo.”
3. Fill out the required information and submit the removal request form.

Please note that Avvo reserves the right to keep certain information about you, such as your name, contact information, and disciplinary records, as they are considered public records.

Follow up with Avvo

After submitting your removal request, it’s essential to follow up with Avvo to ensure your profile has been removed. You can do this by contacting their customer support team via email or phone. Keep in mind that it may take some time for your request to be processed, so be patient and persistent.

Alternative Solutions

If you’re not comfortable with completely removing yourself from Avvo, there are alternative ways to maintain control over your online presence.

Reduce your online presence

Instead of removing your profile entirely, consider reducing the amount of information visible on your Avvo profile. This can include removing personal details, updating your practice areas, and modifying your professional summary.

Adjust your profile settings

Avvo allows you to adjust your profile settings to control what others can see. You can change your contact preferences, hide your client reviews, and disable the ability for others to endorse you. Taking advantage of these settings can help you maintain a positive online presence while addressing privacy concerns.


Managing your online presence is crucial for legal professionals in today’s digital age. Whether you choose to remove yourself from Avvo or explore alternative solutions, taking control of your online reputation is essential for the success of your practice. At LawTurbo, we understand the importance of a strong online presence and can help you navigate the complexities of digital marketing for your law firm. To learn more about how LawTurbo can assist you, schedule a discovery call with us today.

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