As a legal professional, your online reputation is essential. Potential clients often rely on Google Business Profiles to find the right attorney to represent them. Unfortunately, this has led to a rise in fake law firms posing as legitimate businesses. These fraudulent entities prey on unsuspecting clients, leaving them with subpar legal representation or, even worse, with no representation at all. Here are a few tips to help you spot fake law firms in Google Business Profiles.

Check the address

One of the easiest ways to spot a fake law firm is to verify their address. If the address listed on the Google Business Profile does not match the address listed on the firm’s website, this is a red flag. Also, be wary of law firms that claim to have multiple locations, especially if the addresses listed do not exist.

Read the reviews

Reviews can be an excellent tool to evaluate a law firm’s reputation. However, it’s important to read the reviews carefully. If the reviews seem too good to be true or are generic and uninformative, it’s possible that they were paid for or artificially generated. Additionally, if a law firm has many reviews in a short period, this may indicate that the reviews are fake.

Verify the phone number

Fake law firms often use a call forwarding service or a virtual phone number to make it seem like they are located in a particular area. A quick Google search of the phone number listed on the Google Business Profile can help you determine if it is legitimate. Also, be wary of law firms that do not have a listed phone number or only communicate via email.

Check the website

A professional and well-designed website can indicate that a law firm is legitimate. However, a lack of a website, a poorly designed website, or a website with copied content can be red flags. Check the website for information about the attorneys and their credentials. If this information is missing or seems dubious, it’s possible that the law firm is fake.


In summary, it’s essential to be cautious when evaluating law firms on Google Business Profiles. Verify the address, read the reviews carefully, verify the phone number, and check the website. By taking these steps, you can help ensure that you are working with a legitimate and trustworthy legal professional. If you are a personal injury lawyer looking to improve your online reputation, schedule a discovery call with LawTurbo today to learn more about our SEO services.

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