As a lawyer or a law firm, you understand the importance of being visible online. The internet is the primary source of information for most people, and your online presence is crucial for attracting clients. One way to improve your online presence is by link building.

Link building is the process of acquiring links from other websites to your website. It is an essential aspect of search engine optimization (SEO) and can help increase your website’s ranking on search engine results pages (SERPs). In this blog post, we will discuss link building for lawyers and why it matters.

Why Link Building Matters for Lawyers

Link building can help you in several ways. First, it can improve your website’s ranking on SERPs. Google and other search engines use links as a way to determine the quality and relevance of a website. When other high-authority websites link to your website, it signals to search engines that your website is trustworthy and relevant.

Second, link building can drive traffic to your website. When people click on links that lead to your website, they become potential clients. The more high-quality links you have, the more likely people are to find your website and contact you.

Lastly, link building can improve your brand’s visibility and credibility. When your website is linked to by other reputable websites, it enhances your brand’s reputation and establishes you as an authority in your field.

Link Building Strategies for Lawyers

Now that we understand why link building is important for lawyers, let’s discuss some effective strategies.

Guest Blogging

Guest blogging is a great way to acquire links from high-authority websites. You can write articles for other websites in your field and include a link back to your website. This not only gives you a link, but it also helps establish you as an authority in your field.

Broken Link Building

Broken link building is a strategy that involves finding broken links on other websites and replacing them with links to your website. You can use tools like Ahrefs or SEMrush to find broken links and then reach out to the website owner to offer your link as a replacement.

Local Directories

Submitting your website to local directories is another effective link building strategy. This can include directories like Yelp, Google My Business, or Avvo. These directories not only provide links to your website but also help improve your visibility in local search results.


Link building is an essential aspect of SEO for lawyers. It can help improve your website’s ranking on SERPs, drive traffic to your website, and establish you as an authority in your field. By implementing the strategies discussed above, you can start building links to your website and improving your online presence.

If you are a lawyer or a law firm looking to improve your online presence, consider scheduling a discovery call with LawTurbo. We are an SEO agency for personal injury lawyers, and we can help you with all aspects of SEO, including link building. Contact us today to schedule your call.

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