As a personal injury lawyer or law firm, having a blog is a great way to establish your expertise and showcase your knowledge to potential clients. However, choosing the right topics to write about can be overwhelming. 

In this blog post, we’ll go through some tips to help you choose the best topics for your personal injury blog.

Tips For Choosing Blog Topics For A Personal Injury Blog

Create a List of Core Topics

The first step is to make a list of core topics that your target audience is interested in. These can be broad topics such as “car accidents” or “medical malpractice” that can be broken down into subtopics later on. The key is to make sure that the topics are relevant to your practice and provide value to your readers.

Conduct Detailed Keyword Research

Once you have your list of core topics, it’s time to conduct keyword research. This involves using tools like Google Keyword Planner or SEMrush to identify popular keywords and phrases related to your core topics. This will give you a better idea of what people are searching for and what kind of content you should be creating.

Grouping Keywords into Topic Clusters

Once you have a list of relevant keywords, group them into topic clusters. This will help you to create a more organized content plan that covers a variety of related topics. For example, if your core topic is “car accidents”, you could create subtopics such as “whiplash injuries” or “distracted driving”.

Finalize Your Content Plan

Now that you have a list of core topics and subtopics, it’s time to finalize your content plan. This should include a publishing schedule and a plan for promoting your content on social media and other channels.

Blog Topic Examples

  • Types of Injuries – Provide detailed information on different types of injuries, their causes, and treatments.
  • State Laws for Personal Injury Claims – Discuss the specific laws that apply to personal injury claims in your state.
  • Statutes of Limitations – Explain the deadlines for filing a personal injury claim and the consequences of missing them.
  • Process – Walk readers through the personal injury claims process and provide tips on how to navigate it successfully.
  • What to Do and What to Expect Articles – Provide step-by-step guides on what to do after an accident and what to expect during the claims process.
  • Types of Claims, Damages, and Compensation – Explain the different types of claims, the damages that can be recovered, and how compensation is calculated.
  • Dealing with Insurance Companies – Offer advice on how to negotiate with insurance companies and avoid common pitfalls.
  • Average Settlement Articles – Provide readers with an idea of what to expect in terms of settlement amounts for various types of claims.
  • Mass Tort Mini-Hubs – Create mini-hubs of information on specific mass torts, including information on litigation, settlements, and case updates.
  • News and Trends – Keep readers up-to-date on the latest news and trends in the personal injury space, including changes to laws and regulations, major settlements, and notable cases.


In conclusion, choosing the right topics for your personal injury blog can be challenging, but by following these steps, you’ll be on your way to creating informative, engaging content that helps establish your expertise and attract potential clients.