Every lawyer needs new clients to grow a successful law firm. Although there are many marketing methods available for an attorney, none of them can come close to the power of SEO.
According to the National Law Review report, almost 96 percent of people look at the search engine results such as Google to get legal advice and find legal help.
One of the most searched from people looking for a lawyer include terms such as “Chicago real estate lawyer” or “New York City immigration attorney.” As you might notice, most searchers do not search for the name of a specific lawyer or firm.
So how do you get in front of these people?
It is because of this that SEO is the best way to bring your legal practice to their attention and increase the chances of them becoming your future clients.
- Why Lawyers Should Be Using SEO For Their Law Firm
- How Does Legal SEO work?
- Where Should I Start As A lawyer?
Why Lawyers Should Be Using SEO For Their Law Firm
Search engine optimization (SEO) is an effective marketing strategy for law firms because it allows them to reach a large number of potential clients. As a result, every law firm, regardless of specialization, should invest in SEO.
By improving your SEO strategy, clients can find your law firm’s website when they are searching for legal advice on search engines. An SEO strategy is 10x more effective than pay-per-click advertising in Google search results or on social media. Organically, it will help you bring more phone calls from potential clients to your law office.
According to Google Legal Services Study reports, 74% of law firm’s website visitors are ready to take some action. SEO for a lawyer means more chances to convert the website visitor into paying clients. So, boost your website on SERP to boost your profession.
Leave Your Competitors In The Dust
Competition is a part of the legal profession like other businesses. A powerful SEO strategy may help you steal your competitor’s web traffic and the client to grow your career. You easily bite your competitor with SEO, which will bring you to the top search results on Google.
Almost 75 percent of visitors click the first page of the Google search result. If your site appears on higher search results than your competitor, you can catch your competitor’s lead and client. Otherwise, your competitor will grab your lead and clients if you cannot do so. You need to be serious about the Search Engine Optimization of your legal website.
Creates An Engaging Site
Sharable and engaging websites encourage users to take action and even tell their friends about your legal site. It creates a great chance to draw many potential clients for a lawyer.
So, don’t use the wrong Search Engine Optimization tactics and terms. Because, the wrong SEO plan brings the wrong visitor to the site. They will leave your website within a few seconds when visitors will not find their desired information on your law advice website.
Increased Reputation And Credibility
Identifying the needs of your audience can help you control your legal profession’s reputation and credibility. In SEO, it is the most important component. Your website and content should be designed based on the needs of your audience. Your organic search traffic will increase with half the work if you use these SEO tactics.
SEO Is A Long Lasting Strategy
While SEO takes time, it’s worth it in the end. The more traction your site gains in the SERPs, the more revenue and business it will generate.
In contrast, paid advertising delivers quick traffic and top rankings on search engines, but your website traffic will disappear when you stop the ad campaign. Similarly, almost 70-80% of search engine users ignore the paid ads results. SEO helps bring organic search results, which help produce website traffic from lower to higher. Therefore, an ad-paid website cannot cope with an excellent SEO site.
How Does Legal SEO work?
When someone searches for legal advice on search engines like Yahoo or Google, they get relevant results based on their search terms. If you optimize your website for topics related to the legal field, like lawyers, law firms, and attorneys, the search engine will bring your site to the relevant result page. To deliver a good user experience, search algorithms always bring up credible and relevant results from millions of pages. Hence, you can rank your page higher on the first page of search results with an effective SEO strategy.
Where Should I Start As A lawyer?
You may be aware of the benefits of Search Engine Optimization in the legal field, but you may not know where to focus your SEO efforts. In this section, we will discuss effective SEO tips and plan for your legal advice site or law firm.
Local SEO For Law Firms
SEO plans for lawyers differ a bit from those for other businesses as they typically focus on local areas.
Because of this, most clients search for a lawyer by specifying a geographical area, for example “Atlanta accident lawyer” or “Florida real estate lawyer.” Therefore, local SEO is an essential marketing tool for law firms. So, optimize your legal practice information, including your name, phone number, address, and email address. Also, you need to match information exactly across all online platforms. Also,
- Focus on the Local Keywords
- Use an About Us Page or Location Pages
- Create Content Based on the Local Events
- Claim and optimize your GMB listing
Optimize Your Website For Search
If you are looking for new clients and to boost your reputation, you need to bring more visitors to your website. Getting enough traffic to the website is a key to success to set up a pipeline for getting more future clients. So, you need to optimize your law firm website for search to take more control over search engine results and who can find you online. So,
- Publish Relevant Content
- Update Your Content Regularly
- Update metadata
- Use alt tags
- Ensure excellent SERP reliability score
On-page SEO optimization For Lawyers
On-page SEO helps an advocate establish a good relationship between the search engine and your law-based website. If the searcher query matches your site, it will bring your site to the top page of the search result. Because Google algorithm better understands a searcher’s intent to deliver relevant search results that the user needs. To help a visitor, Google uses many On-page SEO factors like:
- Expertise, Authoritativeness, and Trustworthiness (E-A-T) Content
- Suitable page Title
- Title tag
- Keywords optimization
- Relevant Meta Description
- Image and video optimization
- Excellent website speed
- Quality outbound link
Off-Page SEO For Attorneys
Another important factor for an attorney to boost their website and SEO is off-page SEO. Lawyers’ websites rank based on almost 50% off-page factors.
A powerful Off-page optimization strategy plays a vital role in the ranking factor of a law firm’s website. If you optimize On-page SEO for your site, you just completed half a puzzle. To complete the puzzle, you need to implement a proper Off-page SEO plan for your site. Thought Building trustworthy backlinks is the heart of the off-page SEO strategy, but are available many off-page tactics you may use to grow organic search traffic:
- Create valuable backlinks
- Social Media Marketing
- Guest Content
- Create Shareable Content
Write Great Website Copy
Writing effective content is crucial for your website and SEO. Similarly, it easily converts a visitor to your site into a potential client. So keep your attention on both reader’s desire and SEO. You will be surprised to know that many businesses failed to keep a proper balance between visitors’ desires and search engines. So create descriptive and informational content according to the need of your targeted audience with correct SEO optimizing police like:
- Include the keyword in the page title
- Create engaging and helpful content
- Include Attractive Bullet Points
- Use keyword in the first sentence
- Target long-tail keywords
- Write Meta Descriptions
- Use proper header and sub header
- Write original copy
Mobile Friendly Website
Mobile Friendliness is an important ranking factor for both search engines, Bing and Google. So, a dynamically designed website can satisfy both mobile and desktop users. Therefore, search engine algorithms give more priority to that website which is designed for both desktop and mobile searchers. According to the latest report, almost 40% of visitors leave a website for not having easy navigating facilities on a mobile device. So, ensure mobile-first indexing for your law firm site. Otherwise, it not only destroys your engagement rate but also your site ranking ability in search engine results pages.
The Bottom Line
If you want to increase your success rate as a lawyer, ensure an excellent Search engine Optimization tactic for your website. Or hire a professional SEO specialist to become a successful advocate.